Assigned: January 26th
Due: January 28th
Expressive Typography
It is important to remember that type can be the visual! You do not have to rely on photographs or illustrations to grab the audience’s attention.
Assignment
Look through Web sites, especially those of well-designed magazines and newspapers and find typefaces used in articles or advertisements that express the following three categories:
• Light-hearted quality, friendly, playful, humorous.
• Qualities of drama or fear (kind of scary).
• Classic, clean feel or look.
Find varied examples of typography that you think represent each category well. Then refine your findings down to the three you think best represents each category.
Turn In:
Take your best examples of each expressive category and rename the file w/your last name and the product or
publication name (or designer's name).
The format should be .jpg or .gif and large enough to show detail.
Place your best examples in a folder with your name labelled "lastname-firstname-expressive-type"
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